We aren't always understood because we have spoken, and we don't always understand because we have listened. Our past impacts our perspective and can distort meaning.
Good content is written with this in mind. It creates a visceral context, carving out a distinct experience for the reader. This establishes a powerful unambiguous message.
With this awareness we aim to create content that inspires action in a voice that is resoundingly yours.
Understanding how to change behaviour can create opportunities that allow us to get what we want when we don't know how.
Think Sideways' focus is on behaviour as a reaction to a set of circumstances. We look at changing behaviour without trying to change people - rather through understanding the circumstances that they are responding to and creating conditions that encourage new choices.
Building awareness and responsibility is the essence of good coaching.
- John Whitmore
Think Sideways aims to give you the tool kit necessary to increase your awareness, allowing you to take responsibility for your own growth, in turn improving your performance.
Note: While most businesses reserve coaching for managers it is equally valuable for nurturing open, independent and cooperative team members.